The Scandere Coaching Protocols

Sales Protocols That Do What Scripts Can't: Close Without The Fight

Built for closers selling high ticket coaching, consulting and info offers over the phone. Five protocols, one conversation path, and every rep measured on real calls.

Stop Pitching Cold. Start Running The Path.

A script breaks the moment a prospect goes off-book. A protocol doesn't. Every Scandere closer learns the same five protocols, drills them in daily role-play and gets scored on them in CallReviewer until they're automatic.

Protocol 01 · One Path · Call Control

Every Prospect Walks Your Path. Nobody Changes It.

Seventy-minute calls that go nowhere happen when the prospect is steering. One Path gives the closer a single conversation to run every time, plus the tools to pull the call back when it drifts.

  • Tactical interjection: the moment you hear what you need, cut in and go to your next question.
  • Conversation conditioning: reward real answers, so the prospect keeps giving them.
  • Reframe and re-ask: never accept a surface answer, and never ask the same way twice.
  • No scripted openers: authority comes from how you run the call, not from what you announce.
"Sorry, you said something really important there. When you say it's 'fine,' what is fine actually costing you each month?"On the call

Protocol 02 · Identity Lock · Identity Framing

People Buy Who They Believe They Are.

Logic doesn't move a prospect who's been burned before. Identity does. Identity Lock teaches closers to read which buyer is on the call, then frame the decision around who that person wants to be.

  • Read the pattern first: burned before, reactive, or the A-type who hates being told what to do.
  • Attribute the trait: give them a positive identity they'll want to protect.
  • Draw the contrast: two types of people, stated clearly and without softening.
  • Ask for the consequence: where has the old thinking led them? Then go quiet.
"There are people who let that fear make the decision, and people who move anyway because they can't afford another year of this. Where has the first one led you?"On the call

Protocol 03 · Deep Discovery · Question-Led Selling

Stop Pitching. Make Them Say It.

Prospects argue with what you tell them. They don't argue with what they told you. Deep Discovery is a question-led sequence that gets the prospect to name the problem, what it costs them and the result they want, in their own words, before the offer ever comes up.

  • Situation: where they are, stated precisely. "It's okay" doesn't count.
  • Problem: what's actually broken, and how long it's been broken.
  • Consequence: what it's costing them in money, time, family and identity.
  • Desired state: what life looks like once it's fixed, and why now.
"If nothing changes over the next six months, what does that look like for you?"On the call

Protocol 04 · Pre-Handle · Objection Prevention

Handle It Before They Say It. Close Without The Fight.

Most objections are skipped discovery. Pre-Handle surfaces money, decision-makers, timing and trust early, while the prospect is still talking about their problem. That makes the close a formality instead of a negotiation.

  • Decision-makers: find out who else is involved before you present the offer.
  • Define "ready": have the prospect say what ready and affordable mean to them.
  • Future-pace: raise their most likely objection first, and let them resolve it.
  • If it still shows up: isolate it, reframe it and re-close. Never discount.
"If we find something that fits, is there anyone you'd want to run it by before you move forward?"On the call

Protocol 05 · The Standard · Leadership & Accountability

Your Floor Is Set By What You Tolerate.

Talent gets a rep hired. Standards keep them closing. The Standard is the daily operating rhythm every Scandere closer, and every floor we build, runs on. It's leadership-driven, measured and non-negotiable.

  • Daily role-play on the part of the call you're weakest at.
  • Every call recorded and reviewed in CallReviewer.
  • Weekly KPIs: show rate, offer rate, close rate and cash collected.
  • Same-day implementation: the delay between feedback and action is where months get lost.
See How CallReviewer Scores It

Ways To Work With Us

Pick Where You Are On The Climb

New to high ticket

Closer Blueprint

  • Fundamentals of the setter-to-closer pipeline
  • All five protocols, drilled in daily role-play
  • A scored placement assessment in CallReviewer
Apply For Blueprint

Already closing

Closer Ascension

  • Coaching on your own recorded calls
  • Your biggest bottleneck, found and fixed first
  • Access to vetted offers once you hit the standard
Apply For Ascension

Top performers

Closer Ascension Inner Circle

  • 1:1 coaching directly on your calls
  • Priority placement on the best offers
  • A small room of closers holding the highest standard
Apply For Inner Circle

Hiring closers for your own offer? See recruitment

Stop Losing Deals You Should Have Closed

Every protocol is coached live, drilled daily and scored on your real calls.

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Earnings Disclaimer

Any income, commission or close-rate figures referenced by Scandere are not typical and are not a promise or guarantee of results. Your results depend on your effort, skill, the offer you sell and market conditions. High ticket sales is performance-based work, and many people who try it do not earn significant income.

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